Cord Cutting Statistics 2019
Are you thinking about pulling the plug on cable or satellite television? I'm here to tell you, you are not alone. Join the millions of people who have found a more cost-effective alternative.
Surprising Cord Cutting Statistics in 2019
1. Cord Cutting has increased by 48 percent in 8 years
According to a report from Nielsen, there is evidence that cord cutting has increased by 48 percent over the past 8 years, totaling 16 million homes.
This is not a huge surprise when you realize that the prices for satellite and cable TV packages are steadily rising, while streaming services like over-the-air (OTA) TV antennas and Netflix remain affordable.
2. 3rd Quarter in 2018 saw about 1.2 million defections
TV industry analysts spent the latter part of last year determining how many people decided to ditch their cable or satellite services. According to reports, they found that satellite TV providers lost around 726,000 subscribers and cable TV providers lost close to 1.1 million subscribers. They attribute this loss to people who are opting out of their contracts for a more cost-effective service. Also, the cost of bundling certain TV packages together has become too expensive for the average household.
3. Save around $1,200 annually on your monthly bill
On average, Americans pay a little over $100 a month on their TV bill. Multiply that by 12 (12 months in a year) and you get $1,200. If you pay more than $100 a month, which some of you most definitely do, your saving could be even greater than $1,200. I would like to point out that this number does not include the price of other streaming services that are not cable or satellite such as Netflix, Hulu, Amazon, etc.
Over-The-Air TV Antennas
As consumers in the United States look for more on-demand and cost-effective options, there has been a rise in interest with OTA streaming services. It is important to note that there are two different types of households when it comes to cutting the cord. The commonality between the two households is that they both use an OTA TV antenna. One household might use the OTA with some sort of streaming services like Hulu or Netflix. The other household will only use the OTA without a streaming service.
As the industry continues to change, million more will join the charge in cutting their cords. Whether you decide to use an OTA along with a streaming service or stick with only using an OTA your monthly cable or satellite bill will drastically change. On average those annoying bills can be $150 or more. With an OTA you will only have pay for the antenna as well as a set top box which will allow you to view a TV guide or even record shows. You can buy a product like this for a one-time price of $149.00. The most attractive selling point for OTA's is that you will NOT have a monthly contract. If you would like to pair an OTA with a streaming service you will have to pay their monthly fee. Those prices are different depending on which streaming service you want.
Take your money back today and choose a streaming service that is right for you. If you're struggling to decide to cut the cord or not try weighing the pros and cons of each option. If you decide an OTA is right for you, read more about how Channel Master can help you today.